Shelby AI

The team member who never sleeps.

Shelby answers your phones and texts around the clock — wine-trained, order-capable, and impossible to put on hold.

Voice + SMS

A real conversation, handled end to end.

Hi! Can I get 6 bottles of the 2022 Estate Pinot shipped to Austin?

Shelby

Absolutely. Six bottles of the 2022 Estate Pinot Noir is $408 with your club discount. Texas shipping is compliant — adult signature required. Ship to the address on file?

Yes please. And can you skip my spring club box? We'll be traveling.

Shelby

Done — spring release skipped, no charge, and your order EV-20417 is confirmed. You'll get tracking by text. Safe travels!

Built-in Actions

15+ things Shelby just handles.

Not canned answers — real actions against live orders, inventory, and memberships.

Take phone orders

Process SMS orders

Look up order status

Manage club membership

Skip or swap a release

Update payment methods

Update shipping address

Check inventory & vintages

Quote compliant shipping

Book tastings

Answer wine questions

Recommend pairings

Send payment links

Escalate to a human

Capture leads after hours

Free Assessment

Ask to hear Shelby take a live order during your assessment.